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HomeAbout us

ABOUT US

Where Creativity Meets Conscious Craftsmanship! At Sanddook, every piece of jewellery is more than an accessory — it’s a story of artistry, sustainability, and soulful design. Rooted in the values of responsible fashion and handcrafted excellence, Sanddook was founded to bring timeless, sustainable jewellery to conscious consumers who appreciate craftsmanship and care.

about us

OUR STORY

✨ The Creative Vision of Sanskruti Pandya
Sanskruti Pandya, the founder of Sanddook, brings with her a strong foundation in interior design — a creative discipline that refined her eye for detail, aesthetics, and storytelling through material and form. With a deep love for Indian crafts and sustainable design, she turned her vision into reality by launching a jewellery brand that speaks to modern sensibilities while honoring traditional techniques. Her designs reflect a balance of minimalism and heritage, crafted using anti-tarnish brass and copper, and brought to life by skilled Indian artisans. Sanskruti’s creative direction ensures that every piece in Sanddook’s collection is unique, wearable, and responsibly made.

🤝 A Collaboration of Design and Strategy 
To bring this vision to a wider audience, Sanskruti partnered with a seasoned events and marketing expert - Sneha Kalbag, whose expertise in brand building, consumer behavior, and storytelling helped shape Sanddook into a powerful, purpose-driven brand. With years of experience in curating immersive brand experiences, the co-founder brings a strategic lens that ensures Sanddook connects meaningfully with its community of mindful shoppers. Together, this duo has built Sanddook into a brand that combines creative innovation with ethical purpose — a space where slow fashion and responsible jewellery meet thoughtful design.
Sanddook

🌱 Why Sanddook?

The name Sanddook, meaning ‘treasure box’ in Hindi, perfectly encapsulates the brand’s philosophy. Each piece is a treasure — not just in appearance, but in the values it represents. Sanddook's jewellery is perfect for those who seek style with substance, and believe in supporting traditional crafts while making eco-conscious choices.
✔️ Handcrafted by skilled Indian artisans
✔️ Made from eco-friendly brass and copper
✔️ Coated with anti-tarnish protection for long-lasting wear
✔️ Delivered in plastic-free, sustainable packaging
✔️ Designed for everyday elegance and meaningful gifting

🌍 The Mission

Sanddook is more than a jewellery label — it’s a movement towards mindful living. The brand’s mission is to:

  • Promote sustainable fashion practices
  • Provide continued support to local artisans through fair wages and dignified work
  • Offer jewellery that reflects personal style and ethical values
  • Encourage thoughtful consumption in a world of fast fashion

    With Sanddook, fashion becomes a form of positive expression — one that’s as kind to the planet as it is to your personal style.

  • Sanddook

    💛 Join the Movement

    By choosing Sanddook, customers are not only investing in high-quality, handmade jewellery — they are also becoming part of a community that values sustainability, authenticity, and purpose.

    Explore the full collection and discover jewellery that celebrates your story, your values, and your style at www.sanddook.com.

    Clients Testimonials